Focus Group Transcription
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A Focus Group Transcription
involves the transcription of audio/video recording of a focus
group session. These sessions are important means to gauge
the prevalent mood of the market and to get initial reactions
to a new product or service that is about to be launched.
A focus group is basically a tool used by market research
firms. It is similar to an interview except that the there
is a single interviewer and many interviewees. A focus group
is organized by a marketing research firm by bringing together
about 6 to 10 people under one roof, at one time and inviting
responses from them for questions pertaining to design, utility
or anything about the product that matters. The discussion
lasts for about 2 hours.
The background of
the people invited is not drastically dissimilar. At the same
time, the general profile of the group is usually one which
corresponds to the kind of idea you will moot or product that
you have thought of. Say, if the product is going to be a
new aftershave lotion, then the focus group will consist of
men only for obvious reasons.
So we can see that a focus group is a very important marketing
tool for the qualitative research into user preferences. In
fact, most major companies have resorted to this method to
get a first hand account of the impression their product or
service is going to create. However, such a focus group session
is worthless if it is not recorded for reference purpose.
The responsibility of quality of discussions and its subsequent
use lays with the moderator.
All his efforts in
conducting such a session in an efficient manner will come
a cropper if he does not get a proper recording of the session
undertaken. Rather than relying on memory, most moderators
now get the session video recorded. This video also needs
to be transcribed for the sake of keeping a record. The moderator
may either want a brief summarization of the session or he
may want to analyze it deeply to gather valuable conclusions.
The former case is
rare as companies want the focus group to guide the product
design and research that would proceed from that point. Also,
big companies conduct a number of focus group sessions with
groups of different profiles. In order to compare these discussions,
nothing but a detailed understanding of each session would
do. Analysis of recordings of the sessions will be too cumbersome.
Your best bet lies in getting the recordings transcribed by
a good focus group transcription company.
This is where we
step in. Our focus group transcription service has been the
choice of several market research firms. Our transcriptions
are created by transcriptionists with years of experience
behind them. This gives them the edge in accurately transcribing
even the most poorly recorded files. Moreover, our company
has provided transcription services to a wide range of clients,
coming from different sectors.
Our transcriptioning
infrastructure is as robust as it can get and our acquired
expertise is unmatchable indeed. To top it all, our services
make use of the outsourcing mechanism. Our Indian arm employs
the best of transcriptionists but requiring minimal expenses
as operating costs. This cost advantage will be passed on
to our clients completely and without any strings attached.
In this increasingly
globalized world where the battle of bottom lines is cut throat,
no company that hesitates to make use of the opportunity of
outsourcing can last for long.
We shall consider all your formatting needs while getting
your focus group session transcribed. If you want a summarized
document with profiles of participants in the focus group
and the minutes of the session, we will be glad to extend
that service to you as well.
Pricing: 10 USD to 12 USD per Hour!
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Price is very competitive
at Transcription Star. We charge 10 USD to 12 USD per hour
depending on the Audio Classification category. We operate
our exclusive delivery facility from India apart from our
California office. Our pricing and Turn
Around Time advantages are appreciated by all of our customers.
Our pricing method is one of the best in the industry.
Time Stamping/Coding
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According to the customer specification,
we satisfy different time stamping standards.
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Frequency of time coding,
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Audio time code style,
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Subjective time stamping etc.
For Further information, contact shiva@isourceindia.com
Audio
Classification?
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We classify the Audio source
by following categories.
Category
- A
One on One Interview/Speech
Lectures/Oral History/Web Conferences
Professionally Recorded
Broadcast ready recordings
No Background noise
Neutral Accent
Standard Turnaround
No Time Stamping
Standard Formatting specifications
Verbatim Transcription
Category - B
Group Discussions, Focus
Group Sessions, Telephone Recordings, Work Place Interviews,
Open air Recordings, Court Depositions
Multiple Speakers
Technical Subject Matter
Recordings with background
noise
Recordings with improper
mike attachment
Recorded with Armature
Recording devices
Standard Time Stamping
ESL Speakers (English as
Second Language)
Client Specific Formatting
Subjective Transcription
Category - C
Multiple speakers with
indiscernible voice overlapping
Constant Background noise
or music
Tough Foreign Accent
Detective Recordings
Extraordinary Formatting
specifications (MS Excel, web browser based applications)
For Further information, contact shiva@isourceindia.com
Here is how
Cost Estimate done!
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We charge 10 USD to 12
per hour depending on the category of Audio. Our rates are
calculated according to the effort involved for each category.
Bulk Discounts
We offer significant cost
savings up to 10 to 15% for bulk work. Customers with good
volume and consistency can avail this offer.
Here is how Effort Estimation done!
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In general Category
- A should take 4
to 5 Hours of effort to transcribe, proofread
and edit, besides final Quality Check.
Category
- B should take 5 to 6 Hours of effort to transcribe,
proofread and edit, besides final Quality Check.
How you can
get free Trail done?
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Final pricing is arrived
by a No Obligation Trial. You can upload trial audio at
http://transcriptionstar.leapfile.com/
How to outsource Non Digital
- Tapes, VHS, Micro Cassettes?
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We handle variety of Standard
Tapes, Micro cassettes, MiniDVs, and VHS. We are experts in
converting all types of non digital source audio/video into
digital. Converted digital files are then sent for transcription.
Extra charges are applicable for non digital to digital conversion.
How do we
accept payment?
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Paying for service has
never been so easy. At TranscriptionStar, We accept all the
familiar and easy payment
Credit
Card
You can pay at our website
upon receiving Invoice from us. We accept all major credit
cards.
If you use our service
regularly, you can authorize us to process payment from your
credit card. We will require your Card #, Name that the card
is registered to, and Expiry date.
Pay Check
You can post pay checks
to our California office. Scanned copy of the pay check should
be emailed to us for our records.
PayPal
We accept PayPal.
File types we accept...
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Preferable digital format
is MP3.
We accept all the familiar
audio and video types. It is always better to let us know
what recording device and model is used to record. It will
help us to use appropriate software to play and transcribe.
Upload Instructions
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Our system can handle up
to 1 GB at a time. But, it is advisable to limit between 100
to 150 MB per file. We recommend compressing using any zip
applications and upload into our file server.
Guide for recording for Educational Transcription
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Getting quality transcription
document practically, you have to find its roots from recording
it with best possible methods. Here is a best recording guideline
resource
more
Notations
and Format
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Unless until specified,
we follow the below standard notations and document rules:
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We transcribe verbatim.
We type whatever heard including umms.. ahhs and pauses
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Doubtful words will
be marked (?) in the beginning and end part of the doubtful
sentence
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Times New Roman will
be used as standard font
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One to one interviews
transcribed as question and answer format without identifying
names
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Indiscernible parts
of audio are marked as (Indiscernible) in the transcript.
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Time coding/Stamping
done only upon request.
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Nouns and Proper Nouns
will be transcribed to the best of judgment, it is denoted
by first letter in capital
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We follow standard US
spelling and style.
Focus Group Transcription
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iSource provides focus group transcription
services from videotapes and normal audio formats with high
expertise and at an affordable rate. With the help of a video
source, the transcriber can see who is speaking and correctly
identify them in the transcript. This is not possible with
audiotapes because voices can be very similar.
If the audiotape is submitted on a VHS with a visible time
code "window burn," we will also provide time-code
references in your transcript. Focus group transcription is
done with our experienced experts who can convert your session
into any format required.
Focus Group Transcription can be defined as a science requiring
unique methodology to ensure accuracy for every detail of
the session.
The various transcription services, which we offer are:
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Focus Group transcriptions
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Meetings and roundtable Discussions transcription
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Interviews
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Drug Advisory Board Meetings and Advisory Boards
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Trade Shows and Conferences
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Symposiums and Consortia
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Board Meetings and Brainstorming Sessions
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Strategic-planning sessions
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Seminars
Surveys and Market Research
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Conducting a Focus Group discussion
requiring transcription service is itself a specialized job.
It requires the organizers to maintain a quiet atmosphere
in the area of transcription and asking the participants to
introduce themselves. This can greatly help the transcriptionists
to easily identify the voice they are transcribing. The participants
must be provided microphone to help the transcriber get a
clear insight of the participant’s speech.
Special care should be taken by the organizers to ensure that
the recording of the focus group discussion is clear to the
transcriber. The participants and organizers must have their
Cell phones switched off to avoid picking up of unwanted signals
by the microphone. The organizers must decide the recording
medium of the participant’s convenience. However, we
recommend the use of digital medium to record the conversation
because it gives great advantage of uploading the contents
via the web, reducing the time taken by usage of snail mail
for sending the audio or videotape. These steps will ensure
your transcription work is high in efficiency, at the same
time reducing the time for transcription service. iSource
offers transcription in various industry standard formats
like:
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Verbatim Transcripts
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Intelligent Verbatim Transcripts
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Intelligent Transcripts
We offer our service as per the requirement of the customers
and see to that it is pocket friendly for the customer.
For Further information, contact
shiva@isourceindia.com |